Question 3: What have you learned from your audience feedback?

During November we finished our first draft of the music video. We showed the video to our peers and media teachers to gain feedback. by doing this it allowed us to know the positives of the video and identify the negatives that needed changing. Below is the feedback we received:



From this feedback we constructed our final digipak, website and music video. The final digipak can be seen below along with out improvements and feedback:

Final Digipak
The yellow dots equal our feedback and the red dots show the response we made to the feedback.



As you can see the final digipak is a major improvement from the first draft. The digipak now has clear synergistic links with the website, video and social media.

We learnt a lot from our continued audience feedback and it was because of this feedback that we were able to perfect out music video and ancillary tasks. Our teacher feedback was helpful but it was our remaining peer feedback and audience feedback (from our target audience) that really aided our group in making final decisions and further improving our cross-media tasks.
By constantly asking and receiving peer and audience feedback we were able to ensure that we were branding our artist in an appropriate which would appeal to our target audience and her fans. By doing this we were ensuring that she fit into her genre of music and that every ancillary task including the digipak and the tour poster tied in with her brand and artist synergy thus making our cross media task more realistic and professional.
Audience feedback was invaluable to us throughout this process as it was essentially at the cornerstone of all our decision making; whether decisions were being made on the narrative of the music video or the pictures to include in our digipak, we were consistently thinking about our feedback and the impact our choices had on our target audience.