Student Videos Analysis

This is one of my favourite A Level music videos that I came across for a few different reasons. I personally love the song and thinks it's original and interesting and works very well with the visuals. Furthermore, the combination of performance and narrative compliments the song perfectly as the audience can not only engage with the performer but can relate and empathise with the storyline which is being conveyed through contemporary dance.
When looking at Carol Vernallis' and Andrew Goodwin's music video theory, it is clear that this video covers a lot of these key aspects for example: Andrew Goodwin's theory includes the idea of the star image which can be clearly displayed throughout this video as the camera and editing always returns to the performer who is isolated and alone thus reinforcing her importance. Similarly, the music video also demonstrates the importance and visual appeal of camera movement within music videos. During the shots of the dancers, the camera is moving constantly but still focuses on them and their movements. This is very powerful, and effective, as it keeps the audience interested and engaged, as a static camera angle can become stale and predictable.
Finally, the performance element of a music video is probably the most important as it can effectively make or break a successful music video. The performance throughout this music video is creative and convincing as the women singing, fits the profile of the artist who sings the song thus further convincing the audience that she is really singing.



This is another one of my favourite music videos because it's inventive and is a little more upbeat than some of the other, typical indie songs that are covered at A Level. This music video is mainly performance based and works very well with the song as the female performer in the video fits the stereotypical image of an indie girl thus further convincing the audience that they are a real group and this is a real music video.
The genre of the song, Indie Pop, is conveyed clearly and effectively throughout the video via the live performance element, the clothing and the camera work. Similarly the changing between black and white shots and colour shots makes the song and music video appear both retro and modern at the same time, thus making it interesting and exciting to watch.
However, patterns do begin to emerge after watching the video multiple times for example; during the verses, the shots are all in black in white but when the chorus begins, the shots change to colour which is very visible editing but as Carol Vernallis explores in her music video theory, the editing in a music video can be obvious and more noticeable than the editing used in film and can be modified to work with the music i.e. cutting to another shot when the chorus begins.