Feedback on Editing

After we started to edit our music video and it started to come together, we thought it would be a good idea to ask for feedback on our editing to see what we did well and what we could improve. Below is the feedback that we received:

What We Did Well:

• The footage is very clear and the colour of the footage from the different locations match perfectly. Meaning that the footage works well together and looks professional. 
• A couple of the fast cut shots match perfectly with the chorus of the song and therefore look really good within the music video.

What Could Have Been Improved:

• The locations we chose have very different themes and so when edited together they look strange. To improve this we had the idea of putting the more calm/innocent footage at the beginning of the music video and the crazy footage towards the end to show the development of her image. This would help the footage make sense to the audience.
• Another improvement that could be made to the editing of our music video is the special effects. We need to include more exciting and quirky effects that will fit in with creepy image we are trying to portray for our artist. 
• We also need to work on the lip sync to ensure that the timing of the song with the footage of the artist singing is perfectly in sync so it is believable to the audience.