Merchandise Research

We liked the idea of having a song lyric on the front of a grey or white jumper, with the name of the artist on the back.
This is an idea that we got from merchandise like this Beyonce jumper which features a lyric from her single 'Formation' on the front of it.

We also had the idea of not only creating clothing but hats and snapbacks, as well as other accessories like tote bags and wristbands.
For example, this snapback features a lyric from another Beyonce song and has Beyonce's name on the back.
We took the idea of featuring the artist's name and decided to create a snapback that featured our artist's logo on the front.

Finally, we decided that instead of featuring a picture of our artist on our merchandise we would stick to using our artist logo instead.
So, we chose to use our artist logo on every element of our merchandise which connects the artist to their merchandise and ties the whole collection together.