Halfway Evaluation Feedback

We received lots of feedback from different media groups which was extremely helpful as there was lots we needed to adjust  including our merchandise and our digipak.

Key Pieces of Feedback:
Good:

• Some nice shots in the music video sneak peek
• Our artist's image fits the genre and style of video we are trying to create
• Good use of interesting locations which match your image
• Good use of different social media platforms including Twitter, Facebook and Instagram
• Nice, simple album cover with continuity of image from this to our music video

Needs Work:

• Need to ensure their is continuity across all band products regarding the colour of the logo; must always be the same
• Need to change up the framing of the shots to have more diversity
• Album digipak needs some work and needs to be completed with less focus on images
• The flowery dress that can be seen in the music video sneak peek doesn't really fit in with the other outfits or the artist's image as a whole
• When the beat drops at the start of the chorus, the shot needs to clearly indicate this drop and the artist needs to start going crazy
• The merchandise is too male-orientated and needs more diversity
• In order to appeal to a younger demographic, a non-explicit version of the song needs to be released