Merchandise Updates and Website

One key piece of feedback that we received from our halfway evaluation was that our merchandise was too manly and wasn't very exciting. We really took this on board and quickly rectified the issue.

These are our original merchandise pieces which we were told were too male-orientated. The original pieces include tops, jumpers, and caps.

 

We took this feedback on board and made our merchandise more unisex. Our new pieces include a more diverse range of merchandise including tops, hoodies, posters, bags, caps and specific tour merchandise.
Furthermore, we have created a separate merchandise website which links to our original website so that fans can easily access Ivory's merchandise from her website homepage. This is an idea which we derived from information collected from our similar artist website research.

Here is our merchandise website which features all of our current merchandise pieces with different pieces being added regularly.

http://saraholivier1.wixsite.com/ivorymerchandise

As you can see when you venture onto our official website, there is a active link to the 'Merch Store' which takes you directly to our merchandise website.

http://saraholivier1.wixsite.com/ivoryofficial 

One thing we considered extensively when making our merchandise website was continuity and synergy across band products. This was because during our halfway evaluation we received the feedback that our artist's image and colours were not presented consistently across all of our products including the website, the original merchandise and the video itself.
This is why we chose a neutral, professional colour scheme for our merchandise website; ensuring to incorporate the colours which feature throughout our website, digipak and artist's logo.

Colours such as white and light blue with black writing can be seen throughout our merchandise website.