Website Updates

News Page:
























We've added a new story to our news page which links in with our magazine article and front cover. We spoke about Ivory featuring on the cover of the music magazine NME as a part of their ten year anniversary publications.

Home Page:

We've added the album release date to the home page, alongside the release of the single 'Like Me'. This will allow fans to pre-order and prepare for Ivory's album release.

Page Titles:

To all of the pages we have added social media links so that our fans can constantly access our social media pages and follow our artist. 

The buttons link to Ivory's Facebook and Twitter pages and are present on every page of our website.

Final Tour Poster

After asking our class and receiving extensive feedback we have made some amendments to our first tour poster.
Here is our first draft and the changes we have made:

 



The changes we have made are:

-We changed our colour scheme from dark colours (black and purple) to lighter colours like blue and white. This was because the lighter colours were more suitable for Ivory's image and they match the synergy which is present throughout our work and her artistry.

-We made sure that the writing of the tour dates can be seen and that the dates do not cover her image.

 

Here is our final tour poster:

 

Magazine Article: Ivory

After conducting magazine article research we wrote and constructed a magazine article for Ivory in the well known music magazine: NME.

Ivory Wins Best New Artist

Ivory has just received the Best New Artist award at the NME Music Magazine Awards after an astounding response from her newly formed fan base.
As the award was voted for by her fans this award means so much to Ivory and her whole team. Here is her acceptance speech from the award ceremony which took place in London last night:

Third Digipak Attempt

Here is our third full digipak:

Digipak Amendments

The amendments we made since the last digipak update:

• We've added Ivory's signature blue streak through her name to the front cover of the album.
• We changed the bottom left image from the image of the trees to an image of Ivory.
• The 'thank you' section of the digipak has been amended so that it is no longer just a quote and now surrounds an image of Ivory

Possible Digipak Ammendments: Signed CD

Whilst amending our digipak we played around with the idea of incorporating our artist's signature on the CD cover, here is the result:

Digipak Update

After receiving feedback on our first digipak draft we had to make a few amendments before creating and completing the final version. One of these changes was adding the institution information to the back cover. The institutional information is crucial and must be included on every digipak which is something we discovered through our digipak research.

After looking at several official digipaks including these:

We began to see similarities in their institutional and extra information. For example, both feature barcodes so this was something we added to our digipak. Secondly, both feature the artist's recording company and who distributed their album which is again something that we made sure to add to our digipak.

The institutional information we added went as followed:

Polar Republic Records Ltd.
Distributed by Sony Music Entertainment
All Rights Reserved
189 Soho Avenue, London, W1D 3AP







Here is our second digipak draft:

Polar Records Institution Logo

To complete our digipak, in particular the back cover, we had to create an institution logo for Ivory's music label- Polar Records.

 

 

Editing Techniques

Editing was invaluable to us when creating this music video because I often had to edit the original clips in different ways to help highlight the craziness/unhinged personality of Ivory during the chorus.
One example of this can be seen below. This is a gif which we made using a clip from the first chorus our music video. Here, Ivory can be seen with messy hair and a deranged look which I managed to enhance through the editing techniques used below.

1) This is a quick video which shows how I edited this sequence using Premiere Pro:





2) This is an example of a Jump Cut which is featured in our music video. Here's how we did it:

New Shot Ideas

After receiving some feedback on our music video we concluded that we urgently needed a wider variety of shots including extreme close ups, wide shots and high angle shots.
To find inspiration we looked for music videos which were similar to ours to see their variety of shots, here is what we found:

Website Update

After conducting our website research we found that female solo artist's tend to have a cover page to their website. On this cover page, the viewer can access the artist's latest music and the artist's official website via a link.
It was because of this discovery that we have created a cover page which, via a button, links to the official website.

So here is the link to our new website (featuring the cover page with a moving background):
http://ivoryofficial.wixsite.com/iamivoryofficial

Digipak First Official Draft

Here is our final, first draft of our digipak which we will be receiving feedback on very shortly. Once we have received this feedback we will begin the process of making amendments in order to complete the digipak in time for the final deadline next week.

First Draft

Here is the first complete draft of the music video for Ivory's debut single 'Like me':

Elements Tour Poster: First Draft

Shooting Schedule

Here is the shooting schedule for the filming of our music video 'Like Me':

Date	Location	Props/costume	Interior/ exterior
25th of September	Danbury	Black dress	Exterior
30th of September	Danbury	Black/flowery dress	Exterior
4th of October	Danbury	Black jacket/top/jeans	Exterior
9th of October	South end	Black jacket/top/jeans	Exterior
15th of October	Danbury	Black dress	Exterior
19th of October	Back of field, by pond	Black dress	Exterior
23rd of October	Danbury	Black/flowery	Exterior
28th of October	Danbury	Black dress	Exterior
2nd of November	Danbury	Black/flowery dress	Exterior
6th of November	Danbury	Black jacket/top/jeans	Exterior
10th of November	South end	Black jacket/top/jeans	Exterior
15th of November	Danbury	Black dress	Exterior
18th of November	Back of field, by pond	Black dress	Exterior
22nd of November	Danbury	Black/flowery	Exterior
30th of November	Danbury	Black dress	Exterior

Shot List

Here is a detailed shot list, outlining every shot and location in our music video first draft.

First Tour Poster

As our artist is a new, up and coming artist it is unrealistic to assume she would go on a sellout European tour performing in huge venues around the UK.
As a result of this we have decided to go on tour with the established indie artist Ladyhawke who is going on tour around the UK in February next year. Ivory will be opening for Ladyhawke at the start of her UK tour and so we have created a tour poster for Ivory's leg of Ladyhawke's UK tour.

Merchandise Shoot

Aim for Today's Filming

Today will hopefully be our last day filming as we hope to film the remaining footage we need for our music video. We are going to predominantly film the singing shots needed for the chorus as well as a few long shots and cutaways.

Here is an example of one type of cutaway/transition that we are hoping to film today and feature in our music video.



This type of fast, whip motion is something we are hoping to recreate through both editing and filming techniques.
In this music video, these transitions are used to cut between the artist singing in different locations. They create a smooth and interesting transition which isn't too difficult for the audience to visually comprehend.

The full sequence of shots we are trying to recreate can be seen below:


We will set the camera up and have Ivory stand in one position, sing a line, quickly move the camera to the left and then re do until she has appeared in four different locations in a circle. This should hopefully, with a little editing, create the above effect which we will feature in our chorus.