Showing posts with label Research. Show all posts
Showing posts with label Research. Show all posts

Thursday, 8 December 2016

New Shot Ideas

After receiving some feedback on our music video we concluded that we urgently needed a wider variety of shots including extreme close ups, wide shots and high angle shots.
To find inspiration we looked for music videos which were similar to ours to see their variety of shots, here is what we found:




Tuesday, 29 November 2016

Tour Poster Research

To help us promote our artist we will be going on tour around the UK, opening for an artist in a few small venues before heading out on our own for a couple of dates in February 2017.
In order to promote our tour we have to create a tour poster which will be posted on our website and around London. We decided to create two tour posters, one promoting Ivory and the artist she is opening for and one solely promoting Ivory and her Elements tour.

Above is our tour poster research in which we analyse the key features of a typical tour poster for a female, solo artist.


Here is the tour poster research we conducted to help us create an original and appropriate tour poster for Ivory's debut tour 'Elements':






Wednesday, 23 November 2016

Aim for Today's Filming

Today will hopefully be our last day filming as we hope to film the remaining footage we need for our music video. We are going to predominantly film the singing shots needed for the chorus as well as a few long shots and cutaways.

Here is an example of one type of cutaway/transition that we are hoping to film today and feature in our music video.



This type of fast, whip motion is something we are hoping to recreate through both editing and filming techniques.
In this music video, these transitions are used to cut between the artist singing in different locations. They create a smooth and interesting transition which isn't too difficult for the audience to visually comprehend.

The full sequence of shots we are trying to recreate can be seen below:


We will set the camera up and have Ivory stand in one position, sing a line, quickly move the camera to the left and then re do until she has appeared in four different locations in a circle. This should hopefully, with a little editing, create the above effect which we will feature in our chorus.

Monday, 7 November 2016

Further Website Research

When designing our website we studied and researched other solo female artist's websites to see what key features are present in all of their websites.
The three main artist's websites that we consistently drew inspiration from were: Lady Gaga's, Lorde's and Ellie Goulding's.

Key Features:

  • The artist's picture/image is the first thing you see on the website and is usually the home page background.
  • All of the websites are very minimalistic and simplistic which works well with the artist's image.
  • All promote the artist's current album or single on the home page.
Lady Gaga











Lorde











Ellie Goulding









Tuesday, 1 November 2016

Music Video Analysis

Today I watched a really inventive and professional music video which has given me some great ideas for our music video.

Tori Kelly- Hollow


The thing that stands out to me when watching this music video is the quick and smooth transitions that link the music video together.
I particularly like this way of cutting a music video together because it is different and not your run of the mill editing technique which creates an element of excitement when watching it. Not only that but after watching this simple but creative music video I have been given new ideas for our own music video and how to edit it together so that it stands out.



It was these types of shot transitions that gave us the idea to change up our current editing technique to something more exciting.

Monday, 24 October 2016

Magazine Research

To help us create our artist's first magazine cover and article we conducted some music magazine research to ensure we stuck to our genre conventions.

Friday, 21 October 2016

Font Research

When trying to establish Ivory's brand synergy and her image we had to decide on a font that we would use for her name and consistently throughout all of her products.
In order to do this we used the site DaFont.com to search and ultimately decide on a font that we would use. Here are some of the fonts that we picked for our final choices:












We chose to use the font type Marzo because after receiving feedback from our class, this was the font with the most votes.








Thursday, 20 October 2016

Merchandise Research

We liked the idea of having a song lyric on the front of a grey or white jumper, with the name of the artist on the back.
This is an idea that we got from merchandise like this Beyonce jumper which features a lyric from her single 'Formation' on the front of it.
We also had the idea of not only creating clothing but hats and snapbacks, as well as other accessories like tote bags and wristbands.
For example, this snapback features a lyric from another Beyonce song and has Beyonce's name on the back.
We took the idea of featuring the artist's name and decided to create a snapback that featured our artist's logo on the front.
Finally, we decided that instead of featuring a picture of our artist on our merchandise we would stick to using our artist logo instead.
So, we chose to use our artist logo on every element of our merchandise which connects the artist to their merchandise and ties the whole collection together.

Wednesday, 19 October 2016

Artists with Similar Style

The style of our artist is extremely important in the making of our music video because we need to ensure that all mise-en-scene and style details match perfectly thus helping us create an effective image for our artist, Ivory.

It was because of this we decided to do some research into artists which have a similar style to that which we are trying to create for Ivory. 

Saturday, 1 October 2016

Similar Artist Research

Our artist is Halsey and is from the indie/pop genre. We researched similar artists to see their fashion, hair, style etc. to help us develop our artist and plan costumes. The artists below are also from the same genre...

VERITE

VERITIE'S moving Echo EP is pure pleasure-pop, featuring an enchanting mix of danceable beats supporting well-crafted harmonies. Byrne's voice is warm and inviting, and she seems like a genuinely nice person, but it remains to be seen whether her social media persona and stage presence can flourish into something marketable and quirky enough for the viral demands of the scene.
 
Allie X

Allie X is putting her own spin on the shock-pop genre with he GIF-inspired Jungian meditations on medical trauma and issues of he self. With a good sense of style and an even better ear for synth lines and hooky choruses, Allie X is bound for fame.
 
Phoebe Ryan
 
Phoebe Ryan is an American singer/songwriter from Texas. She began her music career as a songwriter, writing for artists such as Oh Honey, Bea Miller and Skizzy Mars before moving on to bigger names such as Britney Spears. She released her first solo single in 2015 which was a mash up of 'Ignition' and 'Do You', before being signed to the record label Columbia Records. With the help of Columbia she released the single 'Mine' which received recognition from Taylor Swift and Tove Lo. She currently has 1.2 monthly listeners on Spotify and 20.2k followers on Twitter.

Thursday, 22 September 2016

Possible Song Ideas

For the last two weeks each member of our group had to go away and find a couple possible song choices for our music video. We were then asked to finalise our own choices and present to the group and then to the whole class.
These were our final three song choices which we then had to present, along with our ideas to the class and note down their feedback.

Halsey- Gasoline


Lauv- The Other


Rise Against- Everchanging (Acoustic)

Tuesday, 6 September 2016

Student Videos Analysis



This is one of my favourite A Level music videos that I came across for a few different reasons. I personally love the song and thinks it's original and interesting and works very well with the visuals. Furthermore, the combination of performance and narrative compliments the song perfectly as the audience can not only engage with the performer but can relate and empathise with the storyline which is being conveyed through contemporary dance.
When looking at Carol Vernallis' and Andrew Goodwin's music video theory, it is clear that this video covers a lot of these key aspects for example: Andrew Goodwin's theory includes the idea of the star image which can be clearly displayed throughout this video as the camera and editing always returns to the performer who is isolated and alone thus reinforcing her importance. Similarly, the music video also demonstrates the importance and visual appeal of camera movement within music videos. During the shots of the dancers, the camera is moving constantly but still focuses on them and their movements. This is very powerful, and effective, as it keeps the audience interested and engaged, as a static camera angle can become stale and predictable.
Finally, the performance element of a music video is probably the most important as it can effectively make or break a successful music video. The performance throughout this music video is creative and convincing as the women singing, fits the profile of the artist who sings the song thus further convincing the audience that she is really singing.



This is another one of my favourite music videos because it's inventive and is a little more upbeat than some of the other, typical indie songs that are covered at A Level. This music video is mainly performance based and works very well with the song as the female performer in the video fits the stereotypical image of an indie girl thus further convincing the audience that they are a real group and this is a real music video.
The genre of the song, Indie Pop, is conveyed clearly and effectively throughout the video via the live performance element, the clothing and the camera work. Similarly the changing between black and white shots and colour shots makes the song and music video appear both retro and modern at the same time, thus making it interesting and exciting to watch.
However, patterns do begin to emerge after watching the video multiple times for example; during the verses, the shots are all in black in white but when the chorus begins, the shots change to colour which is very visible editing but as Carol Vernallis explores in her music video theory, the editing in a music video can be obvious and more noticeable than the editing used in film and can be modified to work with the music i.e. cutting to another shot when the chorus begins.

Tuesday, 28 June 2016

Representation

Within music videos there are several different representations of women, most of which involve women displaying their sexuality and their bodies purely to sell the song. There are many theories about female representation that have developed over the years, these include:

Voyeurism: Sigmund Freud concluded that erotic pleasure can be gained by looking at a sexual object (preferably when the object is unaware it is being watched)
Male Gaze: Laura Mulvey proposed that because filmmakers are often male, the presence of women is often for the purposes of display rather than narrative. This is to facilitate a voyeuristic response in spectators, which presumes a make gaze (regardless of the spectator's gender) one that is or may feel like a powerful controlling gaze at the female on display who is effectively objectified and passive. In male performance videos the voyeuristic treatment of the female body is often apparent, with the use of dancers as adornments to the male star ego.
Exhibitionism: Female performers being at once sexually provocative and apparently in control of and inviting sexualised gaze in what could be termed as the opposite of voyeurism.
Raunch Culture: In her book Female Chauvinist Pigs: Women and the Rise of Raunch Culture, Andrea Levy attacks the increasing sexualised culture that objectifies women. She argues that women are encouraged to see themselves as objects and to see sex as their only source of power.






Male Gaze is something that is present in the majority of music videos that have come out in the last few years. This may be because someone figured out that the combination of scantily-clad women and shirtless men equals a winning, money-making combination. This however does not bode well for young women and new female artists in particular.

Artists like Jennifer Lopez and Britney Spears are all for feminism on the outside but when it comes down to it they, like the majority of the music industry, have learnt through experience that there is a specific formula that equals success. This formula can be seen in practice in the above two music videos, both by Jennifer Lopez, one of the most popular and established artists in the music industry.

I Luh Ya Papi- on the surface this music video seems to be promoting female inhibitions and the female gaze but when looked at further it is clear that although men are being objectified...so are the women. The point of the video is to emulate a male rap video with half naked extras and expensive boats however, in all of these classic male rap videos, never is the man inappropriately dressed. This shows the double standard for men and women in the industry as a man can happily sell his music by being surrounded by naked women but a women cannot do the same and if she tries she must be inappropriately dressed so that she and her music can appeal to men. Thus supporting Laura Mulvey's male gaze theory.
In its critical reception, Lily Rothman of Time magazine put it perfectly by raising the question "If she and her girlfriends are upset enough about women being objectified in music videos to make a whole video skewering that tradition, why respond by objectifying other people?"

Videos that do not fit the traditional stereotypes for women:



Thursday, 23 June 2016

Audience- why and how do you consume music?

When?
I listen to music pretty much whenever I can but I typically listen to music when I'm getting ready in the morning or to go out, when on the bus to school and when I'm with friends.
The music I listen to varies on the time of day, for example: if i'm getting ready for a party or to go out I will listen to more upbeat music like 90s club classics and dance music but when I'm on the bus I will just listen to my playlist or whatever genre of music I feel I want to listen to at that time. 

Where?
I listen to music in my bedroom and on the bus predominantly but when I'm with friends we will just blast the music out and sing along. I enjoy going to festivals and concerts with friends as I believe there is nothing better than live music and the atmosphere that goes with watching someone you love perform live.

Who with?
I listen to music by myself and with friends depending on the type of music and the situation. Sometimes I just want to listen to music by myself as a way of escaping but other times I want to dance and sing along to the songs my friends and I used to listen to when we were younger. To me there is nothing better than finding someone or a group of people that like the same music as you and that you can share new music you have found with.

How?
I listen to music via streaming sites like Spotify which are great because every song that you may want to listen to is at your fingertips, ready and accessible whenever you want to listen to them. For example, just the other day I was on the bus and I had the sudden urge to listen to Jennifer Hudson and because of applications like Spotify I was listening to Spotlight in no time.
I also have songs on my phone that I know I will always want to listen to which is great because if I have no internet connection I always have those songs and albums available to me. Albums by people like Beyonce and Michael Jackson I know I will love and enjoy forever and so they have a permanent place in my music library.

Why?
Music has always been really importune to me, ever since I was a kid. I have always looked up to people like Beyonce and strived to be just as successful and strong as they are in whatever I do. Beyonce's strength and beauty has always empowered me to be strong and to keep on fighting, which I get sounds strange because I've never met her but the way she conducts herself in public and the messages she puts across through her music is so powerful and is so identifiable and relatable to all of her fans around the world.
Not only that but music has the power to change things which is something people seem to have forgotten over the years. One song can define an age or a whole movement. Thriller was so powerful and phenomenal at the time that it kickstarted a whole new style of music videos and songs like Blowin' in the Wind by Bob Dylan were so moving during the 1960s as they campaigned for peace during a time of war.

Personal Identification: The mood I'm in affects the music that I listen to because music is so expressive and can fit perfectly with what I'm trying to say or how I feel. Whenever I'm angry or frustrated I'll leave my house, take a walk and listen to rap music like Kanye West's Black Skinhead because it is so passionate and angry that it can mimic my anger so effortlessly.
Information: Sometimes songs can actually help you learn a topic or new words. For me, I learnt a lot about Alexander Hamilton through the soundtrack to the musical Hamilton.
Social Interaction: When my friends and I are together we often listen to music from when we were growing up (90s and 00s) and so that era of music joins us together. For example, whenever we are at a party or together, songs like No Scrubs by TLC get us all together because we have a dance routine to it and know the song off by heart.
Mood Music: Whenever I'm getting ready, 90s club classics are always my go to genre of music because they get me excited and make me get ready faster which is always a good thing as I am usually the last person ready.




Saturday, 18 June 2016

Dry The River- No Rest

Today in class, we listened to a song and were asked to close our eyes and envision what the accompanying music video would look like and what would happen. This task was extremely useful and interesting as it made us think about narrative, performance and concept music videos as well as the importance of having a music video that matches the lyrics and meaning of the song itself.

Music
The first task we were given was to listen to the song and each come up with ideas of how we think the music video to this song would go and what it would include. As a class we came up with some different ideas but most of chose a narrative music video with elements of performance rather than solely performance.
When I first heard the song I could imagine a man standing on a city street, surrounded by lots of people. He would be standing alone but be surrounded by hundreds of people, all of which are moving in high speed compared to his stillness. This would be the performance element of the music video with a narrative being shown simultaneously, the focus of the video switching repeatedly from the narrative to the performance.

Other ideas that the class came up with were:
- A narrative music video that follows an abusive/dysfunctional relationship between a man and a women. This would be predominantly set in a rundown motel, giving a gritty feel to the video and the song.
- A band performing the song in real time, with instruments etc. The camera would begin focusing on them, and then slow build up as the song progressed. When the chorus begins, the band would start to get dust, paint or confetti etc. thrown over them as they sing and the song builds to a climax.

Lyrics
We were then given the lyrics and told to write any ideas that came into our head after seeing the lyrics and hearing the song again.
After reading the lyrics, analysing and interpreting them, I began to realise that the song is much darker than I had previously thought. This made me rethink my idea for the music video. I decided that the performance element in the city did not really fit the lyrics or the meaning of the song so instead I came up with the idea of a narrative/performance music video that followed the story of an older man as he walks through his life and remembers the love of his life. You would be watching him, watching his life pass by like a movie; the most memorable moments of his life being highlighted. The music video would end with him walking into a graveyard and looking down at the grave of his wife as the camera pans to his younger self singing the song.

Visuals
Finally, after hearing the song, seeing the lyrics and coming up with our own ideas, we were shown the actual music video for the song 'No Rest' by the band Dry the River.
The music video to the song is interesting and visually stunning, working perfectly with the song as it is both subtle and understated just like the song itself.
After having come up with our own visuals to match the song we were shocked to see such a simple music video but after having watched it, we realised why it works for the song and why the band came up with the idea.

This task was extremely useful it helped me realise the importance of every element when devising a music video. It was especially useful in helping me realise that when making a music video its not just about the ideas you have when you hear the song but its about analysing the lyrics and the meaning of the song itself so you can make a poignant and interesting music video that references the lyrics and brings the song, and the lyrics, to life.



                                                             "No Rest" 

I used to be a king alone
Like Solomon or Rehoboam
And in the eaves, the Corvidae
Did jealous keep my picture frames
And everything did oxidate in place.

But then you came, a single cell
With astrolabe and carousel
And algebra and symmetry
And none of this was lost on me
And I could see how still I’d been before

If I don’t eat, I don’t sleep at all
Like limbs in procession,
Like so many birds
Stampeding like oxen,
Our hearts are a herd

I loved you in the best
I loved you in the best way possible
I loved you in the best

Did you see the light in my heart?
Did you see the sweat on my brow?
Did you see the fear in my heart?
Did you see me bleeding out?

I loved you in the best
I loved you in the best way possible
I loved you in the best way possible
I loved you in the best way possible
I loved you in the best…