Tuesday, 20 December 2016

Website Updates

News Page:
























We've added a new story to our news page which links in with our magazine article and front cover. We spoke about Ivory featuring on the cover of the music magazine NME as a part of their ten year anniversary publications.

Home Page:














We've added the album release date to the home page, alongside the release of the single 'Like Me'. This will allow fans to pre-order and prepare for Ivory's album release.

Page Titles:



To all of the pages we have added social media links so that our fans can constantly access our social media pages and follow our artist. 
The buttons link to Ivory's Facebook and Twitter pages and are present on every page of our website.

Final Tour Poster

After asking our class and receiving extensive feedback we have made some amendments to our first tour poster.
Here is our first draft and the changes we have made:
 

The changes we have made are:
-We changed our colour scheme from dark colours (black and purple) to lighter colours like blue and white. This was because the lighter colours were more suitable for Ivory's image and they match the synergy which is present throughout our work and her artistry.
-We made sure that the writing of the tour dates can be seen and that the dates do not cover her image.
 
Here is our final tour poster:
 

Music Video Feedback- Jake Wynne

Jake Wynne, a professional music video director, was able to give us feedback on our music videos which was amazing to receive as it helped us finalise our music videos. His criticisms and comments were invaluable to us during the final stages of this process because having someone, who has been successful in this industry, comment on our videos was incredible and a real help with our final feedback.

St. Dizier- Bang Bang: Nice framings, and interesting locations with a refreshingly different grade. However, the edit could have done with some more dynamics though to differentiate the build of the track.

Final Heidi- A good energy to the edit and a great use of the photographic technique which resolves nicely at the end of the video. Heidi's performance was consistently strong and her lip-sync was also good. It would have been nice to see a bit more this lip-sync through the video.

Love Now- Final draft: A great set up and concept with the first person perspective. Some really good  locations with amazing colours and vistas. Some more dynamics from the editing would have helped to drive this video along and give a better build to the day ending. It would have been nice to see a bit more of the lip-sync through the video.

Hypnotic Final Video- Really good use of the varying visual dynamics through different parts of the song. The edit picked out the changes in the music very well and the lip-syncing was especially strong. Good use of locations to give variety.

Rolling with Elephants- Great lip-sync, really tight with the editing and I really enjoyed the painted on digital effects. They worked especially well as outlines on the main performance.

I Don't Mind- Tori Lorente: A good filmic aesthetic to the video, with a nice use of colour. Some great framings and solid lip-sync throughout. A little more variety in the edit would have helped it build a bit more towards the end.

Final Video- Megan Thomas: A strong narrative thread that was well performed and consistent. The lip-syncing was very good and the emotion was conveyed very well. A good balance between the narrative and the lip-sync performance, with the cross cutting of both working well.

Ava Final Draft: Good use of varied locations and a strong narrative thread running through. Great lip-sync and a good balance between narrative and performance elements, resulting in a satisfying resolution.

Iuris- Something More: Innovative use of grading, and clever transition technique between shots. Strong lip-sync and some really interesting framing on the performance moments.

Ivory Final- Good strong editing, with clear definitions between verse and chorus. Interesting compositions and a clear filmic aesthetic. The lip-sync was especially good with a clear emotional drive and areas of light and shade.   

Avenue- Monday Morning (Final): A really clear beginning, middle and end. A well thought out video with endearing performances from the band with great lip-sync and fun energy. The comedy was well balanced and the view continued to develop as new scenes played out, helping to drive the story through.

Stay Draft 2: Once again, a lovely filmic aesthetic here, with very well composed shots pulling as much out of the environments as possible. The performances were well lip-synced, but at times I felt the emotions were not as clearly signposted.

Magazine Article: Ivory

After conducting magazine article research we wrote and constructed a magazine article for Ivory in the well known music magazine: NME.

Digipak Analysis

Here is a detailed analysis of our second digipak draft, which outlines the shot types and why we chose them for our album's digipak:

Filming Locations

Whilst filming we went to several different locations. Here is an evaluation of our third location:

Monday, 19 December 2016

Ivory Wins Best New Artist

Ivory has just received the Best New Artist award at the NME Music Magazine Awards after an astounding response from her newly formed fan base.
As the award was voted for by her fans this award means so much to Ivory and her whole team. Here is her acceptance speech from the award ceremony which took place in London last night: