“Music videos ignore common narrative as they are essentially advertisements. As consumers, we make up our own meaning of a song in our minds: a music video can anchor meaning and gives the record company/artist a method of anchoring meaning.”
Key Aspects
1. Thought Beats- Where you ‘see’ the sound.
This is when you look into the music and interpret a chorus
“The voice within the song”- Adele is known as a storyteller
2. Narrative and Performance
Should avoid a common narrative as their role is more to advertise than become a story.
The artist therefore will become both a participant and narrator within the music video to increase its authenticity for the audience.
This music video is a perfect example of Andrew Goodwin's theory of narrative and performance. Here we can see a story unfolding which correlates directly to the meaning of the song itself, whilst at the same time we can see Sam Smith performing alone, on a stage which further suggests that this a sad and emotional song as he is alone.
This music video perfectly conveys a heartfelt story filled with emotion and empathy by combining elements of narrative and performance. It is the perfect music video for this song and for songs similar to this as it forces the audience to empathise with the female in the video as the entire video is form her point of view so you naturally root for her and her happiness; therefore disliking anyone that harms her emotionally or physically.
This music video is a perfect example of Andrew Goodwin's theory of narrative and performance. Here we can see a story unfolding which correlates directly to the meaning of the song itself, whilst at the same time we can see Sam Smith performing alone, on a stage which further suggests that this a sad and emotional song as he is alone.
This music video perfectly conveys a heartfelt story filled with emotion and empathy by combining elements of narrative and performance. It is the perfect music video for this song and for songs similar to this as it forces the audience to empathise with the female in the video as the entire video is form her point of view so you naturally root for her and her happiness; therefore disliking anyone that harms her emotionally or physically.
3. The Star Image
He believes that an iconic star image can increase the audience’s awareness of the artist and therefore can show a development of the star over time which will increase the audiences in their videos.
The music video to Beyoncé's chart topping hit 'Love on Top' clearly demonstrates Andrew Goodwin's theory of the Star Image. Here, Beyoncé is standing in front of her male back up singers thus indicating that she is the most important and the recurring close up shots further reinforce that she is the star of the music video.
The music video to Beyoncé's chart topping hit 'Love on Top' clearly demonstrates Andrew Goodwin's theory of the Star Image. Here, Beyoncé is standing in front of her male back up singers thus indicating that she is the most important and the recurring close up shots further reinforce that she is the star of the music video.
4. Relation of Visuals to Song
-Illustrate: this is when a music video can use a set of images in order to illustrate the meaning of the lyrics and represent the genre of the music video. This is commonly used as it is easy yet effective.
Whitney Houston's upbeat music video to 'How Will I Know' incorporates elements of Andrew Goodwin's theory of relating the visuals in a music video to the song, particularly illustrating visuals that relate to the lyrics. For example; when Whitney sings the line "I say a prayer with every heartbeat", she and her dancers all make the hand gesture of praying thus illustrating what she was saying in her lyrics.
-Amplify: Goodwin stated that this is when particular meanings or effects of the video are constantly manipulated/emphasised and are shown throughout the video in order for the audience to generate their own interpretation of the visuals and become engaged in what is on screen.
Whitney Houston's upbeat music video to 'How Will I Know' incorporates elements of Andrew Goodwin's theory of relating the visuals in a music video to the song, particularly illustrating visuals that relate to the lyrics. For example; when Whitney sings the line "I say a prayer with every heartbeat", she and her dancers all make the hand gesture of praying thus illustrating what she was saying in her lyrics.
-Amplify: Goodwin stated that this is when particular meanings or effects of the video are constantly manipulated/emphasised and are shown throughout the video in order for the audience to generate their own interpretation of the visuals and become engaged in what is on screen.
-Disjuncture: This contrasts the previous step and Goodwin identified that in some music videos the meaning of the song is completely ignored and there is no reference to the lyrics.
5. Technical Aspects of a Music Video
Camera: this includes camera movement, camera angles and camera composition (depth of field.)
Sound: this includes the pace of the song and its pitch. These all change with different types of genres within the music industry e.g: rock/pop.
Mies-En-Scene: this includes, for example: the location of the music video, the costume the artist/characters are wearing, the make up people are wearing and many more to ensure it is believable.
6. Editing
These are the effects added to clips of film in post production. This can change with the face of the film clip and ensures that viewers remain interested in the visuals.
These are the effects added to clips of film in post production. This can change with the face of the film clip and ensures that viewers remain interested in the visuals.
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